As the world progresses, so do our methods of transportation. With a large focus on electric vehicles (EVs), many companies are competing to be at the forefront of this new market. However, with this new technology comes new ethical dilemmas.
The shift towards electric vehicles is gathering pace, with many companies now looking to manufacture EVs in an ethical and sustainable way. There are, of course, many ways to approach ethics in EV manufacturing. Research-based: An approach that needs companies to heavily invest in research to ensure the safety and quality of the product. We know this is expensive and time-consuming. Then there is Quick to market: One focuses on short-term gain, choosing to make EVs that are cheaper and often with a shorter lifespan. Long-term impact focussed: One that is hybrid and holistic, research-based, safe and enduring with a larger impact on the ecosystem.
There are several challenges that need to be addressed in order to make this happen. Predominantly, there is the temptation of short-term gain versus long-term impact. Many companies are focused on making a quick profit from the EV boom, rather than on the long-term sustainability of their manufacturing processes. We have already seen many sub-standard products in the market making the headlines for all the wrong reasons. The unethical sourcing of core materials like cobalt and exploitative labour practices were strongly raised by organizations like Amnesty international in the last few years.
Despite these challenges, there are many companies that are successfully manufacturing EVs in an ethical and sustainable way. These companies are often led by visionary leaders who are passionate about making a difference, looking beyond the short-term gains to the long-term impact of their actions.
One such organization is Srivaru Motors – A clean tech EV startup based in India, that focuses on building the best-riding electric motorcycles powered by sustainable energy. They are also carbon-neutral, using sustainable materials and processes to manufacture their vehicles. Prana by Srivaru Motors is one of the most sustainability-produced E-Vehicles globally. Their pursuit to use only the highest quality materials and components and ensuring that the manufacturing process is environmentally friendly is an ardent task they solve in a single day.
Led by Mohanraj Ramasamy, a USF Grad, Srivaru Motors does a double take on going green with EV. Customers to their flagship motorbike, PRANA, can now avail a subsidy of up to Rs.20,000 / USD 260, by planting 10 trees along with the purchase of the bike. SVM does this as part of their CSR effort to build a better society for all.