PRANA - Progressive Riders Aspirational NextGen Automobile.
On 13th May of 2020 when Indians were battling the Coronavirus pandemic, India as a country was battling the economic impact of the global pandemic and that’s why the Government of India announced an economic package of INR 20 lakh crore to support the country and its economy. Aatmanirbhar Bharat Abhiyan was not just an economic package or aid during the crisis, but a mission statement towards making India self-reliant. The entire world was fighting the worst times of the global pandemic and the resulting economic slump was making the situation worse, it’s during such times of uncertainty and negativity is when a call-to-action mission like Atmanirbhar Bharat Abhiyan was not just helpful, but necessary.
One person can not change the world, but one person can definitely inspire enough people to create a community of change-makers who can start large scale movements for positive change. One of the biggest 2020 phenomena with an ambitious goal of raising 20 million dollars to plant 20 million trees across the world was not started by a government, but by two Youtube content creators! “Team Trees” has raised more than 23 million dollars so far and planted more than 13 million trees across the world already, while the policymakers are still discussing what to do at global climate change conferences and in boardrooms.
I believe in people who act, not in people who talk.
India has a long history of people who took matters into their hands and brought change. Mahatma Gandhi led the nation to fight for Independence and showed the world how Indians are not afraid of anyone. I also strongly believe in Indian youth being change-makers and fighting for what they think is right and how the world should be. My peers in global and national policy-making often talk to me about how Atmanirbharta is a core philosophy for Indian youth. Despite all the social, economic, environmental or political challenges that India faces, our youth pushes forward to become problem-solvers and change leaders.
Building India’s first performance electric bike that can rival top-performing gasoline bikes made in India while combating climate change is a big challenge. I was not afraid but excited to take up this challenge and deliver on it. SVM Prana is loved and recommended by all major Auto reviewers across India as an engineering marvel and as the best in its class. While our customers love us too because of the environmental impact and sustainability values we create and communicate.
And while engineering a new revolution of e-bikes in India, I also created an innovative e-bike pricing strategy that motivates buyers to plant 10 trees with every bike purchase. As a part of our SVM Green Credit initiative, Prana buyers are incentivised to plant 10 trees for buying our e-bike and joining our movement to bring environmental sustainability and help our planet. I am creating a community of Prana riders who are passionate about saving our planet Earth and are proud to buy and use products that live by the same philosophy as others. Sustainability is a core foundation at SVM and we focus on only building products that can bring a positive change to this world. We have created an e-bike that India and Indians can be proud of, not just from an engineering point of view, but also from an ecological and sustainability viewpoint.
This is what Atmanirbharta means to me.
It is not just a matter of making and launching a product in India, but it is a mindset that drives me and my team to make our country self-reliant and sustainable from both economic and ecological perspectives. SVM Prana is our way of saying, Clean and Green India is Energetic and Atmanirbhar India! We at SVM are no longer waiting for someone else to save the world and our precious planet. We and our community of Prana riders are planting trees and driving environment-friendly e-bikes to act on the climate change problem rather than just discussing it.
I am proud of being a part of our community of Prana riders who care about the planet and have made Atmanirbharta a part of their conscience. I am also extremely proud of our country where young people are passionate about fighting climate change and becoming strong and independent agents of change. We will forefront this revolution… in the personal mobility space.
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