Prana = Mobility 2.0 for personal commute
Mobility 2.0 can be defined as the movement of individuals, families, households, or other categories of people within or between social strata in a society using non-fossil Commute. SRIVARU Motors Pvt Ltd (SVM) has reignited the action in developing electric transportation and clearly focusing on Premium segment Commutes. The aim of SVM is to achieve widespread adoption of electric vehicles in Major Indian cities to reach a target where travel by electric vehicles makes up 30% of total urban travel by 2030.
Simply definition on Transition
Transformation of the automotive industry
Electrification plays a significant role in a country like India, by 2030, Mobility 2.0 could prompt electric vehicles holding a significant share up to 50% of new vehicle sales in a breakthrough scenario globally. If India experiences a similar momentum, it will significantly impact manufacturers across the automotive value chain. However, after the initial announcement for the adoption of 100% electric vehicles by 2030, India has already rolled back this audacious goal under intense lobbying by automotive component sectors. We think it is mainly due to fear of change. Concepts of shared mobility are emerging through cab aggregators, use of electric motorcycles, rickshaws, and electric buses. However, IoT based interconnectivity and autonomous driving are currently far off concepts on India’s Mobility 2.0 horizon.
Sales and market shares – Globally
In 2017, global sales of electric vehicles crossed the threshold limit of 1 million units (1.1 million). The sales growth of EV was slow in 2016 when compared to 2015 but picked up a pace in 2017, registering a year-on-year increase of 54% (compared with 38% in 2016). The below graph reveals the same Mobility 2.0 is leading to in-vehicle commuting assistance for EV mobility, enabling more reliable and energy-efficient electric-mobility. To have a higher impact, Mobility 2.0 adopts a strategic paradigm to address the main concern of urban EV mobility, i.e, Range anxiety while making driving much easier. Remember the city driving with mobility 1.0 vehicles gear shifting is a tedious process. SVM’s PRANA makes the concept of the clutch, gear a thing of the previous generation.
Key Drivers for Mobility 2.0 as follows
- Awareness of vehicle pollution | Making customers demanding better vehicle
- Need for upgraded driving experience and better safety standards
- Regulations and incentives
- Customer demand
The infrastructure such as charging, battery swapping, inductive roads and IoT connected parking slots for EVs is the next set of growth driver for this industry. With address of some of the above and growing environmental concern among the millennial is definitely going to give a fillip to customer demand. All of the above drivers of mobility 2.0 create definite spaces or niches for entrepreneurs to innovate on and develop new business models.
Demise of Mobility 1.0
Electric vehicles are not a new phenomenon, as they first appeared in the mid-19th century. In fact, an electric vehicle held the vehicular land speed record until around 90’s. However, the high cost, low top speed, and short range of battery vehicles, compared to later IC engine vehicles, led to a worldwide decline in their use; although electric vehicles have continued to be used in the form of electric trains and other niche uses. After years outside the limelight, there was a renaissance of sorts brought by the energy crises of the 1970s and 1980s, due to the perception that electric cars are insulated from the fluctuations of the hydrocarbon energy market. Throughout the 90s, interest in electric cars again waned as customer preferences shifted to big bulky SUVs which were gas guzzlers, though affordable to operate, thanks to lower gasoline prices. It was only with the emergence of TESLA in 2004, and introduction of their earlier models in 2008, brought EVs back into mainstream. The set of reasons are presented in graphic below.
Considering the entire value chain of Mobility 2.0 including renewable energy generation and distribution, recharging, battery and components, and Electric Vehicles sales, a World Bank study indicates a total value chain greater than $250 billion worldwide. If this is done, then Mobility 2.0 can play a vital role beyond the MDG development framework. Question remains how to inspire the next generation of business leaders to adopt even more ambitious sustainability goals and of course how do we give Mobility innovators and entrepreneurs the best chance of success. Energy storage for electricity will go through huge innovation which intern means better everyone and earth.
Trends in Mobility 2.0
Globally Rising Adaption of Electric Vehicles