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Yes! You heard it right, it is not a “purchase” it is an investment.

The biggest challenge that our planet faces is climate change. Electric vehicles are the answer to fighting climate change on a large scale and owning one will make you a climate warrior. EVs are zero emissions, so they do not contribute to air pollution and are better for the environment. They are also often cheaper to operate than a petrol or diesel vehicle, which means you save money on fuel and maintenance costs in the long run. They are safer, quieter, and also smaller than a traditional fossil fuel-powered class of vehicles. Awareness about the issues of pollution, especially the ones caused due to burning of fossil fuels has been a global debate for over two decades now. Making conscious and more environmentally friendly choices in our lifestyle for a better world is the need of the hour.

Electric Vehicles Have Taken Over the Global Mobility Market. It is worth noting that many countries are not only making a switch to renewable energy but also electric powertrains. For example, Luxembourg has no gas and diesel-powered cars on the roads; Norway has the highest EV adoption rate in the world at 26% and France has one of the largest EV markets with more than 1 million EVs registered. India is not lagging either. Based on the report by MERCOM India, Electric Vehicle sales are up by 333% Year on year in the first half of 2022. Electric vehicles have started to disrupt this mobility industry and take over the roads.

Electric vehicles are cheaper to maintain and operate than fuel-powered vehicles in the long term. They are not only better for the environment but also create less noise when driving. Noise pollution is at an all-time high, and it can lead to several health complications. With electric cars, this increasing problem in the city is solved. Electric motors are inherently quiet. They run quietly and vibrate much lesser than regular petrol or diesel engines.

SVM’s PRANA is stylish, eco-friendly, and convenient but most importantly, it offers a more enjoyable ride than what you’d get from a regular-looking two-wheeler. Prana’s Grand model makes puts it in the league of some of the best-selling bikes in the world. Prana’s EV technology competes with the best in the world delivering zero emissions. This smooth machine is an upgrade in style and performance from your conventional modes of transport.

All this with no compromise on the performance. With SVM’s Prana go from zero to sixty km in just 4 seconds. It is incredibly powerful with 39 Nm max torque, a channel braking system a BLDC hub motor, and four different riding modes!

Think of the all-new SVM PRANA as an upgrade from a regular phone to a smartphone. You can do all that you want, except ride it to the moon!

Website:
https://www.srivarumotors.com
Product details:
https://www.srivarumotors.com/prana
Facebook:
https://www.facebook.com/srivarumotor/
Instagram:
https://www.instagram.com/srivarumotors/
LinkedIn:
https://www.linkedin.com/company/srivarumotors/
Twitter:
https://twitter.com/srivarumotors/
YouTube:
https://www.youtube.com/@srivarumotors

As the world progresses, so do our methods of transportation. With a large focus on electric vehicles (EVs), many companies are competing to be at the forefront of this new market. However, with this new technology comes new ethical dilemmas.

One such organization is Srivaru Motors – A clean tech EV startup based in India, that focuses on building the best-riding electric motorcycles powered by sustainable energy. They are also carbon-neutral, using sustainable materials and processes to manufacture their vehicles. Prana by Srivaru Motors is one of the most sustainability-produced E-Vehicles globally. Their pursuit to use only the highest quality materials and components and ensuring that the manufacturing process is environmentally friendly is an ardent task they solve in a single day.

Website: https://www.srivarumotors.com
Product details:
https://www.srivarumotors.com/prana
Facebook: 
https://www.facebook.com/srivarumotor/
Instagram: ;
https://www.instagram.com/srivarumotors/
LinkedIn: 
https://www.linkedin.com/company/srivarumotors/
Twitter: 
https://twitter.com/srivarumotors/

Almost all the major vehicle manufacturers across the world right now have made commitments towards switching from gasoline-based vehicles to electric vehicles in the coming decade or more. And I have been following this change for over a decade now.

At Srivaru motors, our plan is simple: Elevate India to a global leadership position in the worldwide story of EV.

Decades of technology, design, battery and process-oriented innovations across the globe have made EVs a viable, cleaner and cheaper alternative to gasoline-powered vehicles across the globe. Our team is one of the earliest to bring together these ground-breaking innovations to India. At SVM, we deeply understand that youth in India and across the globe are waiting to experience the next revolution and generation of EVs. Prana is a result of strong customer understanding combined with great technical talent and formidable vision. It is a culmination of all that we have learnt across the world from the battery, consumer technology and bike design advancements so far. Prana is the first performance electric bike in India and it is designed for Indian road conditions. Our BLDC controller is intelligently air-cooled and can still function at 50 degrees ambient temperature. Prana’s electronic regenerative braking system is a part of the 3 channel Hydraulic brake system to ensure complete driver safety along with daily biking and braking comfort. We are going the extra mile to serve our Prana riders community in ensuring their safety and comfort while they enjoy the never-before-seen performance on the road.

I have learned from the best in the industry to bring battery and EV performance advancements to India so that India can become a shining example in the EV future of the world. I look back to learn and look ahead to serve.

The global story of EV is full of challenges, struggles, disbelief, and failures. I strongly resonate with those feelings because it was difficult to bring a ground-breaking product to the Indian market, while also focusing on climate sustainability and saving the environment. EVs are great in terms of cost of running, maintenance, the longevity of the vehicle, resale prices, etc. but I never forget the core reason behind founding SVM – to combat climate change. This is why we inspire and incentivise our customers to plant 10 saplings for each bike that they buy so that we can create a community of people who connect the worldwide EV story with a worldwide movement of environmental sustainability and eco-conscious practices.

I believe in people who act, not in people who talk.

India has a long history of people who took matters into their hands and brought change. Mahatma Gandhi led the nation to fight for Independence and showed the world how Indians are not afraid of anyone. I also strongly believe in Indian youth being change-makers and fighting for what they think is right and how the world should be. My peers in global and national policy-making often talk to me about how Atmanirbharta is a core philosophy for Indian youth. Despite all the social, economic, environmental or political challenges that India faces, our youth pushes forward to become problem-solvers and change leaders.

Building India’s first performance electric bike that can rival top-performing gasoline bikes made in India while combating climate change is a big challenge. I was not afraid but excited to take up this challenge and deliver on it. SVM Prana is loved and recommended by all major Auto reviewers across India as an engineering marvel and as the best in its class. While our customers love us too because of the environmental impact and sustainability values we create and communicate.

It is not just a matter of making and launching a product in India, but it is a mindset that drives me and my team to make our country self-reliant and sustainable from both economic and ecological perspectives. SVM Prana is our way of saying, Clean and Green India is Energetic and Atmanirbhar India! We at SVM are no longer waiting for someone else to save the world and our precious planet. We and our community of Prana riders are planting trees and driving environment-friendly e-bikes to act on the climate change problem rather than just discussing it.

SRIVARU Motors :

SRIVARU Motors is the clean tech electric two-wheeler manufacturer and the goal is to produce the best riding automobiles for the personal commute. SVM believe that there are lots of untapped engineering talent in the country, they are starving for a greener opportunity. While SVM invent, manufacture, and sell the electric vehicles it will create lots of opportunities at all levels for the people who are truly passionate. SVM want these engineers to follow their hearts to create something useful for the larger community.

Why SVM trying to make Greener World?
Today, people unconsciously breathe the exhaust air from fuel-burning motor vehicles. Unfortunately, there is no choice for the people to breathe cleaner air while commuting. As science and scientist around the world confirm that this harmful gas causes serious health hazards to our friends, spouse, mother, father, sisters, brothers, and pets. The damage is limitless. SRIVARU Motors PRANA set out to provide a cleaner choice for commuter electric vehicles. Yes, SVM understand that this journey is not a short nor easy one. But it is achievable by today’s youths and leaders of the country. SVM look forward to making the journey together. It’s the way of giving back to create a healthier community.

Climate Changes are polluted?

Climate change is no longer the fear of the future. It’s happening right now. The air we breathe? Polluted. The water we drink? Polluted. The food we eat? Also, polluted. It’s high time we shifted to the sustainable way of life, an aspect that played a significant role in the inception of SRIVARU Motors

SVM’s Goal:
SVM’s primary goal is to produce the best riding automobiles in the industry and they will always be powered by renewable energy sources. SVM also believe that there’s a lot of untapped potential among engineers in the country, and SVM aim to provide them with a world of opportunity. SVM want to collaborate with engineers who share our passion for creating something beautiful for the community. Therefore, SVM have set out on a very long journey towards making a cleaner and greener future and ultimately, making the world a better place to live in! 

Website: www.srivarumotors.com
Product details: www.srivarumotors.com/prana
Social media link: https://www.facebook.com/svmbikes/

Generation Z is our future. They are tech-savvy, climate-conscious and perhaps the most ethnically diverse generation the world has seen so far. With unmatched access to information and their intuitive ability to consume a massive amount of information online, Gen Z is considered the most informed segment of customers that the world currently caters to. India, as of 2020, has the world’s largest Generation Z cohort with 256 million young people from this generation.

So what is important to this generation?

Inclusion. Representation. Loyalty and Authenticity. And most importantly a healthy and habitable planet to live on.

Gen Z understands the need of the hour, the apocalyptic nature of climate change and the current reliance on fossil fuels across the world. Since 15-year-old Greta Thunberg’s first school strike in 2018, they have been actively organising and participating in global movements against climate change. They represent a future: Our future — where they will lead us.

And that is who I am building for. I am building for Generation Z.

 I am building for a generation that values ethical practices.

I am building for a generation that is socially conscious.

Almost the entirely of global transport currently is fulled by fossil fuels. The changes to the planet in the last two decades mean that we can no longer engage with fossil fuel fuels as we used to. The new exciting future of electric vehicles is beneficial in more ways than one, especially for a country like India. 21 out of the 30 most polluted cities in the world are in India. We are number 5 in the world in terms of the Air Quality Index (AQI) and number 3 in the World’s most polluted countries list! Electric vehicles will not solve the problem entirely but it is a big first step towards reducing our pollution output and making Indian cities a little more breathable and pollution-free.

I am building to neutralise this problem.

The Green Credit initiative at Srivaru Motors is a revolutionary business practice that incentivises our customers to plant 10 trees for each Prana e-bike they purchase. We have begun this powerful movement and have set a benchmark for our competitors. One that demonstrates a profitable business model that is socially conscious, exercises ethical labour policies with environment regenerative business practices.

We encourage our customers to plant 10 tree saplings each, by giving them a Rs. 20,000 discount. Over 1200 trees have been planted already under this initiative. Inspired by the initiative, one of our customers planted 300 trees himself instead of just 10! This year, we will be planting over 70,000 trees in India to combat this pollution challenge and create a community of like-minded people who believe in fighting climate change. Urban Indian youth is aware of the giant pollution problem and are waiting in the market for a company to solve this issue. According to CarDekho and Omnicom Media Group (OMG)’s 2021 survey, 66% of respondents said they were willing to purchase an electric vehicle and 68% believed switching to EVs helps in reducing air pollution.

I am building for a generation that cares for its planet.

Organisational values at Srivaru Motors (SVM) are strongly interwoven with the mind, pockets and hearts of the Indian gen Z which has tremendous potential for expansion to the global market. You see, we didn’t just make an e-bike, we just built a real path to the global goal of eco-consciousness! And as Gen Z has demonstrated over and over again, once they put their faith in a product and the values of a brand, they become the brand’s evangelists. Our customers are proud of owning a Prana and constantly cheer us on by being strong advocates of our values and business practices. They are our proudest brand ambassadors. So I welcome you to the era of sustainable development, to the era of environmentally conscious products, to the era of future mobility… to the era of Prana.

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FAME II & PRANA

What is FAME II? FAME II is a demand incentive program to easy the EV transition for low-to-medium end users. To be eligible the product price needs to be under Rs.1.5 Lakh.  

What is SVMs philosophy?  

SVM believes in quality product which can pay for itself from the fuel saving to the vehicle. SVM aspires to be most trusted brand by its customers. By definition, to become most trusted brand, its products and customers service need to be top-notch.  

SVM defined PRANA as best riding motorcycle, so there is no-way to compromise the quality of the critical components. PRANA’s customers will be able to pay from the fuel saving to PRANA just by driving PRANA somewhere between 60,000-70,000 KMs.  

PRANAs key components were chosen by keeping the quality, and the reliability. PRANA’s more than half of the cost goes to battery which is GRADE-A Lithium LFP Battey. The great thing about this GRADE-A battery is that it has reliable thermal behavior and good 2000 usage life cycle.  

Below picture explains the LFP GRADE-A battery specifications in detail. 

LFP battery uses Li-Phosphate as Cathode and it is a nano-scale phosphate having good electrochemical properties providing longer life cycle, great thermal stability, higher charge and discharge current, enhanced safety and tolerance in case of harsh usage.  

BMS stands for Battery Management System — it is core control system of battery system to protect the functionality of the battery along with usage information. We also choose to use active BMS which monitors the cell’s behavior for normal functions such as cell level voltage, thermal, cell life etc.  

All these quality materials costs more than the average raw-materials price and the cost of the engineering adds to it.  

Since we wanted to make best riding motorcycles for our customers we focused on quality. However, PRANA can pay for itself from the saving from the operating costs.  

Not everyone needs RATION RICE; but all would care about quality of the product.  

SVM also offers Rs.20,001 credit to customers who is planting 10 trees in their area. This will not only makes customers proud to plant trees but also increase the GREEN COVER of India. Indirectly improving the air-quality & improving all our health.

Vehicle speed is the largest variable in the range per single charge you can achieve. In order to help customers plan and predict this we will share real-time data used to simulate how far a PRANA is predicted to travel under the following conditions: This was based on the test procedure that incorporated a blend of highway and city driving cycles (40% city cycle driving and 60% highway cycle driving specifically). This blog is recommended background reading even for a PRANA. Customer weight, driving road gradient and physics that affect the range are the same in both vehicles and all- electric vehicles for that matter. You can also see that at slower speeds it could even be possible to exceed 134kms in a PRANA under the conditions above.

*The range depends on the speed in which PRANA is driven, the above said range is tested on road with single passenger.

The simplest experiment to consider, and one that gives great insight into the whole vehicle performance, is how efficiency and range vary as a function of driving speed. This is assuming that speed is held constant at each point. For any test or model run, there are many inputs that need to be specifically stated to make the results meaningful. So here are some of the critical inputs that we have tested:

– Single driver ~75 to 80 kg
– Tires inflated to recommended efficiency setting 29/29, front/rear psi

PRANA On-Road Mileage…

i) If you drive PRANA with-in speed limit of 50-60km — PRANA can travel 134km/charge

ii) If you drive PRANA with 60-70km speed — PRANA can travel 126km/charge.

iii) If you drive PRANA at 70-80km speed — PRANA can travel 107 km/charge. To our customers, happy driving. And we are always interested to hear back from you about other experiences with your PRANA!

Best regards,

SVM Team

A PRANA RIDE — by Manish! 

SRIVARU Motors is a Startup manufacturing Clean Energy Vehicles.  www.srivarumotors.com is the website the contact number for the SVM experience center is  8098402030  

Being a professional rider and a coordinator for Royal Enfield Explorer Team, my passion for riding and discovering new riding experience have blossomed quite a lot in the past three years.  

Not a single day in my life has gone by without my motorcycle. It has been a part and parcel of my daily life. My vehicle has always been one of my priorities. It can sound dramatic but my motorcycle is no less than a sibling to me. 

I’ve always been on a hunt in search of an Electric Bike to support my daily travel also providing great performance. Eventually, I came across SVM’s Prana and I must say, I was impressed at the first sight. Seemed more like a super Bike to me. This one stands out as the most innovative and a new model

Coming to the showroom facet, It’s just wow!! I definitely did not expect this concept for a bike showroom. The experience center is so unique & it gave me a feeling that I am in a very different place because the attention and awareness are directed inwards and experience of the center itself. In a way helps us to completely know about the product. Stands up to the term ‘Experience Centre’. I’m really happy that SVM went all the way to bring out this unique concept. 

The riding experience of Prana is what I would want to emphasize. It has a great pick up, especially in Sports mode. The torque can easily be compared to the best sports-grade motorcycles available in India. The braking system was smooth, comfortable, and responsive. Prana indeed has a good stability.  

To be honest I did not expect an EV to provide the performance and an experience that Prana has given me today. I am more than satisfied. I must say that Prana is one of India’s First Premium Performance Motorcycle. The SVM team is very conscious of the environment, they are providing Rs.25,000 credit for planting 10 tree sapling towards the vehicle purchase. 

Thank you SVM for this wonderful experience & creating a better environment for all of us. 

“The shift to EV will come faster and in a more profound way, fueled by the technology improvement and realization of the adverse impact of the pollution from the gasoline mobility products in India” 

In India, the automobile industry is one of the key sectors driving economic growth. More than 25 million vehicles (all segments) were produced in Financial year of 2017, reporting a jump of 5.41% from the previous year. However, it is also one of the biggest contributors of pollution, which incidentally keeps the country’s capital choked & places the people’s health at risk.  

As India hurtles towards a noxious future, the Indian government is now racing to switch to all- electric vehicles by 2030. While the report by UBS might be an overly optimistic take on what the future of electric vehicles will look like, one cannot overlook the massive progress the industry has made in the last decade or so. 

In India, despite a multitude of challenges and obstacles, SVM’s Prana is steadily gaining traction, thanks in part to government initiatives and peoples support. 

Now, Prana have several positive impacts on our lives, environment, and wallet (checkout the impacts at www.srivarumotors.com/product/ ). First off, Prana have an overwhelming amount of benefits on our daily lives and travel. With “less noise, and less vibration from the powertrain,” we can enjoy a quieter and more comfortable ride. Prana utilize an electric powertrain. This feature allows for a multitude of benefits. For instance, braking is greatly improved. Instead of Prana having traditional brake pads that need to be replaced every so often, they use their battery to instead reverse the energy going through the wheels, slowing down the motorcycle with ease. This process, called regenerative braking, at the same time feeds energy back into the battery from the inertia of the wheels coming to a stop. Furthermore, the electric powertrain also offers smoother, and quicker, acceleration. With this technology, it is a simple “on and off” switch with the engine while accelerating. Once the fingers touch the throttle, the motorcycle makes use of the entirety of the battery power, rather than slowly revving up the cylinders as in a conventional gasoline-powered motorcycle. So, even with just these two features, users of EVs are already enjoying significant benefits of driving an electric-powered motorcycle.  

Finally, a more obvious, yet important benefit of the electric powertrain is the dampened noise. Prana has no-noise making engine rather PRANA has motor; think like the ceiling fan inside house vs the diesel generator’s sound,  PRANA powered by series of lithium-ion batteries that send energy to multiple different places within the  e-motorcycle. Due to that, there is no loud exhaust or engine noises, thus significantly reducing noise during the travel. 

In light of this burgeoning potential, we at SVM wanted to create a comprehensive series that not only traces the history and scope of the global EV market but also delves into the challenges, opportunities and the future electric vehicles hold in India. This gives more confident to the customers and governments in relying on SVM and Prana.. Moreover, the future battery technology such as solid-state batteries are in plan so we can even produce the batteries in India (rather print batteries in India). 

So undoubtfully PRANAs — Are here to stay – because they are an opportunity of the 21^st century, to build a better Indian Sub-continent. 

by < CUSTOMER AWARENESS TEAM >