What is FAME II? FAME II is a demand incentive program to easy the EV transition for low-to-medium end users. To be eligible the product price needs to be under Rs.1.5 Lakh.  

What is SVMs philosophy?  

SVM believes in quality product which can pay for itself from the fuel saving to the vehicle. SVM aspires to be most trusted brand by its customers. By definition, to become most trusted brand, its products and customers service need to be top-notch.  

SVM defined PRANA as best riding motorcycle, so there is no-way to compromise the quality of the critical components. PRANA’s customers will be able to pay from the fuel saving to PRANA just by driving PRANA somewhere between 60,000-70,000 KMs.  

PRANAs key components were chosen by keeping the quality, and the reliability. PRANA’s more than half of the cost goes to battery which is GRADE-A Lithium LFP Battey. The great thing about this GRADE-A battery is that it has reliable thermal behavior and good 2000 usage life cycle.  

Below picture explains the LFP GRADE-A battery specifications in detail. 

LFP battery uses Li-Phosphate as Cathode and it is a nano-scale phosphate having good electrochemical properties providing longer life cycle, great thermal stability, higher charge and discharge current, enhanced safety and tolerance in case of harsh usage.  

BMS stands for Battery Management System – it is core control system of battery system to protect the functionality of the battery along with usage information. We also choose to use active BMS which monitors the cell’s behavior for normal functions such as cell level voltage, thermal, cell life etc.  

All these quality materials costs more than the average raw-materials price and the cost of the engineering adds to it.  

Since we wanted to make best riding motorcycles for our customers we focused on quality. However, PRANA can pay for itself from the saving from the operating costs.  

Not everyone needs RATION RICE; but all would care about quality of the product.  

SVM also offers Rs.20,001 credit to customers who is planting 10 trees in their area. This will not only makes customers proud to plant trees but also increase the GREEN COVER of India. Indirectly improving the air-quality & improving all our health.

PRANA On-Road Mileage

Vehicle speed is the largest variable in the range per single charge you can achieve. In order to help customers plan and predict this we will share real-time data used to simulate how far a PRANA is predicted to travel under the following conditions: This was based on the test procedure that incorporated a blend of highway and city driving cycles (40% city cycle driving and 60% highway cycle driving specifically). This blog is recommended background reading even for a PRANA. Customer weight, driving road gradient and physics that affect the range are the same in both vehicles and all-electric vehicles for that matter. You can also see that at slower speeds it could even be possible to exceed 134kms in a PRANA under the conditions above.

*The range depends on the speed in which PRANA is driven, the above said range is tested on road with single passenger.

The simplest experiment to consider, and one that gives great insight into the whole vehicle performance, is how efficiency and range vary as a function of driving speed. This is assuming that speed is held constant at each point. For any test or model run, there are many inputs that need to be specifically stated to make the results meaningful. So here are some of the critical inputs that we have tested:

• Single driver ~75 to 80 kg
• Tires inflated to recommended efficiency setting 29/29, front/rear psi

PRANA On-Road Mileage…

i) If you drive PRANA with-in speed limit of 50-60km – PRANA can travel 134km/charge

ii) If you drive PRANA with 60-70km speed – PRANA can travel 126km/charge.

iii) If you drive PRANA at 70-80km speed – PRANA can travel 107 km/charge. To our customers, happy driving. And we are always interested to hear back from you about other experiences with your PRANA!

Best regards,

SVM Team


A PRANA RIDE – by Manish! 

SRIVARU Motors is a Startup manufacturing Clean Energy Vehicles.  www.srivarumotors.com is the website the contact number for the SVM experience center is  8098402030  

Being a professional rider and a coordinator for Royal Enfield Explorer Team, my passion for riding and discovering new riding experience have blossomed quite a lot in the past three years.  

Not a single day in my life has gone by without my motorcycle. It has been a part and parcel of my daily life. My vehicle has always been one of my priorities. It can sound dramatic but my motorcycle is no less than a sibling to me. 

I’ve always been on a hunt in search of an Electric Bike to support my daily travel also providing great performance. Eventually, I came across SVM’s Prana and I must say, I was impressed at the first sight. Seemed more like a super Bike to me. This one stands out as the most innovative and a new model

Coming to the showroom facet, It’s just wow!! I definitely did not expect this concept for a bike showroom. The experience center is so unique & it gave me a feeling that I am in a very different place because the attention and awareness are directed inwards and experience of the center itself. In a way helps us to completely know about the product. Stands up to the term ‘Experience Centre’. I’m really happy that SVM went all the way to bring out this unique concept. 

The riding experience of Prana is what I would want to emphasize. It has a great pick up, especially in Sports mode. The torque can easily be compared to the best sports-grade motorcycles available in India. The braking system was smooth, comfortable, and responsive. Prana indeed has a good stability.  

To be honest I did not expect an EV to provide the performance and an experience that Prana has given me today. I am more than satisfied. I must say that Prana is one of India’s First Premium Performance Motorcycle. The SVM team is very conscious of the environment, they are providing Rs.25,000 credit for planting 10 tree sapling towards the vehicle purchase. 

Thank you SVM for this wonderful experience & creating a better environment for all of us. 

PRANAs – Are here to stay – because they are opportunities of the 21 century.  

“The shift to EV will come faster and in a more profound way, fueled by the technology improvement and realization of the adverse impact of the pollution from the gasoline mobility products in India” 

In India, the automobile industry is one of the key sectors driving economic growth. More than 25 million vehicles (all segments) were produced in Financial year of 2017, reporting a jump of 5.41% from the previous year. However, it is also one of the biggest contributors of pollution, which incidentally keeps the country’s capital choked & places the people’s health at risk.  

As India hurtles towards a noxious future, the Indian government is now racing to switch to all-electric vehicles by 2030. While the report by UBS might be an overly optimistic take on what the future of electric vehicles will look like, one cannot overlook the massive progress the industry has made in the last decade or so. 

In India, despite a multitude of challenges and obstacles, SVM’s Prana is steadily gaining traction, thanks in part to government initiatives and peoples support. 

Now, Prana have several positive impacts on our lives, environment, and wallet (checkout the impacts at www.srivarumotors.com/product/ ). First off, Prana have an overwhelming amount of benefits on our daily lives and travel. With “less noise, and less vibration from the powertrain,” we can enjoy a quieter and more comfortable ride. Prana utilize an electric powertrain. This feature allows for a multitude of benefits. For instance, braking is greatly improved. Instead of Prana having traditional brake pads that need to be replaced every so often, they use their battery to instead reverse the energy going through the wheels, slowing down the motorcycle with ease. This process, called regenerative braking, at the same time feeds energy back into the battery from the inertia of the wheels coming to a stop. Furthermore, the electric powertrain also offers smoother, and quicker, acceleration. With this technology, it is a simple “on and off” switch with the engine while accelerating. Once the fingers touch the throttle, the motorcycle makes use of the entirety of the battery power, rather than slowly revving up the cylinders as in a conventional gasoline-powered motorcycle. So, even with just these two features, users of EVs are already enjoying significant benefits of driving an electric-powered motorcycle.  

Finally, a more obvious, yet important benefit of the electric powertrain is the dampened noise. Prana has no-noise making engine rather PRANA has motor; think like the ceiling fan inside house vs the diesel generator’s sound, PRANA powered by series of lithium-ion batteries that send energy to multiple different places within the e-motorcycle. Due to that, there is no loud exhaust or engine noises, thus significantly reducing noise during the travel. 

In light of this burgeoning potential, we at SVM wanted to create a comprehensive series that not only traces the history and scope of the global EV market but also delves into the challenges, opportunities and the future electric vehicles hold in India. This gives more confident to the customers and governments in relying on SVM and Prana. Moreover, the future battery technology such as solid-state batteries are in plan so we can even produce the batteries in India (rather print batteries in India). 

So undoubtfully PRANAs – Are here to stay – because they are an opportunity of the 21st century, to build a better Indian Sub-continent. 


Enhance long term battery viability

With an aim to promote pollution-free vehicles, SVM stands for creating the best riding motorcycles for Indian customers. The vision being Fast, Fun, and Safe, SVM’s priority is to ensure that safety is maintained in all the facets.

Taking the last few years into account, Electric Vehicles (EV’s) are slowly gaining prominence in the automotive sector and it will not be long before EV’s become more established. EV’s have shown the world that they are at-least equitable if not mostly superior in performance to their ICE engine counterparts.

The main factor in the concept of EV’s, the battery can face high demands in the market as a result of peak sales in electric motor vehicles leading to an escalation in the existing price. Dealing with this concern can be a little grueling.

But… It’s not inconceivable.

To support you in achieving the highest quality of lithium-ion batteries and ways to improve battery life, here we produce a few basic tips and techniques that can be implemented on the daily run to achieve the goal.

Avoid complete draining of the battery.

  • Avoid fast charging.
  • Try not to go below 20 percent unless you need to.
  • Maintain constant temperature avoiding exposure to extremely high and low temperatures.
  • Avoid mechanical damage such as punctures.
  • Follow the manufacturer’s instructions.

Unfolding the concern, SVM has already foreseen these details and the after effect, hence has equipped Prana with Active Smart Managed BMS which automatically handles the battery practice for you, living up to the vision claimed

A BMS monitors the state of the battery as represented by various items, such as voltage, temperature, current, state of charge, state of power, and state of safety.

Checkout your PRANA at https://www.srivarumotors.com/prana/

Extending battery lifetime decreases costs and environmental restraints associated with the production of new batteries; including material consumption, greenhouse gas emissions, as well as the disposal of used batteries.

“As the nation and world shift to economies powered by batteries, it is paramount that we extend the life of all types of batteries, particularly those in our vehicles,” said Steve Christensen, executive director of the Responsible Battery Coalition.

SVM has established their first experience center in Coimbatore, Tamilnadu, and will soon expand our presence all over the nation.

For updates and booking visit the official website at  https://www.srivarumotors.com/

What is mobility 2.0 & where it is heading to?

Prana = Mobility 2.0 for personal commute 

Mobility 2.0 can be defined as the movement of individuals, families, households, or other categories of people within or between social strata in a society using non-fossil Commute. SRIVARU Motors Pvt Ltd (SVM) has reignited the action in developing electric transportation and clearly focusing on Premium segment Commutes. The aim of SVM is to achieve widespread adoption of electric vehicles in Major Indian cities to reach a target where travel by electric vehicles makes up 30% of total urban travel by 2030. 

Simply definition on Transition

Transformation of the automotive industry 

Electrification plays a significant role in a country like India, by 2030, Mobility 2.0 could prompt electric vehicles holding a significant share up to 50% of new vehicle sales in a breakthrough scenario globally. If India experiences a similar momentum, it will significantly impact manufacturers across the automotive value chain. However, after the initial announcement for the adoption of 100% electric vehicles by 2030, India has already rolled back this audacious goal under intense lobbying by automotive component sectors. We think it is mainly due to fear of change. Concepts of shared mobility are emerging through cab aggregators, use of electric motorcycles, rickshaws, and electric buses. However, IoT based interconnectivity and autonomous driving are currently far off concepts on India’s Mobility 2.0 horizon. 

Sales and market shares – Globally 

In 2017, global sales of electric vehicles crossed the threshold limit of 1 million units (1.1 million). The sales growth of EV was slow in 2016 when compared to 2015 but picked up a pace in 2017, registering a year-on-year increase of 54% (compared with 38% in 2016). The below graph reveals the same  Mobility 2.0 is leading to in-vehicle commuting assistance for EV mobility, enabling more reliable and energy-efficient electric-mobility. To have a higher impact, Mobility 2.0 adopts a strategic paradigm to address the main concern of urban EV mobility, i.e, Range anxiety while making driving much easier. Remember the city driving with mobility 1.0 vehicles gear shifting is a tedious process. SVM’s PRANA makes the concept of the clutch, gear a thing of the previous generation.  

Key Drivers for Mobility 2.0 as follows 

  • Awareness of vehicle pollution | Making customers demanding better vehicle 
  • Need for upgraded driving experience and better safety standards 
  • Regulations and incentives 
  • Technology 
  • Infrastructure 
  • Customer demand                     

The infrastructure such as charging, battery swapping, inductive roads and IoT connected parking slots for EVs is the next set of growth driver for this industry. With address of some of the above and growing environmental concern among the millennial is definitely going to give a fillip to customer demand. All of the above drivers of mobility 2.0 create definite spaces or niches for entrepreneurs to innovate on and develop new business models.


Demise of Mobility 1.0 

Electric vehicles are not a new phenomenon, as they first appeared in the mid-19th century. In fact, an electric vehicle held the vehicular land speed record until around 90’s. However, the high cost, low top speed, and short range of battery vehicles, compared to later IC engine vehicles, led to a worldwide decline in their use; although electric vehicles have continued to be used in the form of electric trains and other niche uses. After years outside the limelight, there was a renaissance of sorts brought by the energy crises of the 1970s and 1980s, due to the perception that electric cars are insulated from the fluctuations of the hydrocarbon energy market. Throughout the 90s, interest in electric cars again waned as customer preferences shifted to big bulky SUVs which were gas guzzlers, though affordable to operate, thanks to lower gasoline prices. It was only with the emergence of TESLA in 2004, and introduction of their earlier models in 2008, brought EVs back into mainstream. The set of reasons are presented in graphic below. 

  Considering the entire value chain of Mobility 2.0 including renewable energy generation and distribution, recharging, battery and components, and Electric Vehicles sales, a World Bank study indicates a total value chain greater than $250 billion worldwide. If this is done, then Mobility 2.0 can play a vital role beyond the MDG development framework. Question remains how to inspire the next generation of business leaders to adopt even more ambitious sustainability goals and of course how do we give Mobility innovators and entrepreneurs the best chance of success. Energy storage for electricity will go through huge innovation which intern means better everyone and earth. 

                                              Trends in Mobility 2.0 

                     Globally Rising Adaption of Electric Vehicles 

PRANA’s – and employment

Electric Vehicles as a product and EV as an industry needs new knowledge and new skills. They represent a fundamental change in approach in job structure. Employment growth is expected in most occupations in the electric vehicle industry in the next few years, according to a study, employment growth is expected in manufacturing industries and the domestic energy sector as the need for batteries and charging stations increase. New types of automobile manufacturing jobs will also be created; however, many of these jobs will be filled by current manufacturing employees or those that were displaced by recent downsizing of the automobile manufacturing industry. 

In line with the growing adoption of electric vehicles, Our Country is expected to have 30% of the vehicles on its roads to be electric or hybrid electric vehicles by 2030. Currently, India has a population of 23 crore I.C vehicles. One-third of the vehicles by 2030 could amount to about 10 crore vehicles. 

The increasing vehicle population means a huge ecosystem of Original Equipment Manufacturers and component companies. Electric mobility can thus create millions of local, green, and highly skilled jobs. 

SVM has committed creating around 1 lakh direct job opportunities, for every direct job, there will likely be five indirect jobs in the society – this takes the number of total employments by SVM to about 5 lakhs by 2030. This employment scheme is not only for the Fresh or Experienced graduates but also for the Honorable EX Servicemen of our Indian Army. 

Various Fields and their direct and indirect opportunities as follow: 

Scientific Research 

Need: To improve the performance of Electric Vehicles especially by improving battery, recharging technology, and materials. Even the energy storage technology has a lot of opportunities to improve from Li-ion battery to a continuous energy source with a small amount of refuel. We don’t know what this technology will be – it is for our scientists and future engineers to invent. We will standby and support them in every way.  

Knowledge / Skill Focus: Chemistry, and Material Sciences, Physics, Quantum Physics  

People on-demand: 

o   Physicist, Quantum Physicists, Chemical, Materials engineers 

Design and Development 

Need: To design, test, and integrate components such as engines, batteries, generators, and electric motors 

Knowledge / Skill Focus: Engineering, Chemical Engineering, Software, Industrial Design 

People on-demand: 

o Engineers – Mechanical, Electrical, Electronics, Chemical, Material, Software developers – application, etc., 


Need: To manage specialized manufacturing processes including machine tool operations and assembly. 

Knowledge / Skill Focus: Machine Design, Industrial Production Design 

People on-demand: 

o   Electrical and electronic equipment assemblers 

o   Electromechanical equipment assemblers 

o   Engine and other machine assemblers 

o   Team assemblers 

o   CNC machine tool operators, metal and plastic 

o   Machinists 

o   Industrial production managers 

Exarmy personals 


Need: To repair electric vehicles, and install electric vehicle components 

Knowledge / Skill Focus: Electrical System, Battery Systems 

People on-demand: 

o   Mechanics, Technicians. 

PRANAs are sure going change the reliability of the vehicle in many folds, how it is going to enable the mechanics to do more servicing (up to 80%) of the problem and distribute the job opportunity. 


Need: To set up and maintain charging stations, lay powerlines, and establishing grid connectivity 

Knowledge / Skill Focus: Electrical power-line installation and maintenance 

People on-demand: 

o   Powerline installers and repairers, Electricians. 

Sales and Service: 

Need: Customer care, interpersonal skills, mechanical knowledge 

Knowledge / Skill Focus: Customer interaction knowledge, core language skills, trainable mechanical knowledge 

People on-demand: 

o   Mechanics, Technicians. 

PRANAs will be mass-customized, centrally sold and services distributed way to optimize the experience of the customer and the cost. It is going to enable the mechanics to do more servicing at OEM/authorized service center level and distribute the job opportunity. 


Need: To set up and maintain charging stations, lay powerlines, and establishing grid connectivity, mobile connectivity.  

Knowledge / Skill Focus: Electrical power-line installation and maintenance 

People on-demand: 

o   Powerline installers and repairers, Electricians. 

Electric vehicle | Elements of Nature

Quote: If you live in harmony with nature you will never be poor


For Centuries India has been a land of people who lived in complete cohesive with-it nature. Evidence is abundant in the oldest civilization to modern-day celebrations – nature worshiping. There are many celebrations in all regions of India which worships nature. People lived off of the produce from nature not consuming nature itself. Therefore, the resources are abundant, environment sustained, preserved and people had healthier life.

Transportation modernization with an internal combustion engine (ICE) was a necessary step 100 years ago to increase speed and technology development. But it consumed foil fuel, even transportation of fuel itself consumed a lot of fuel and produced immense pollution and poor health

During COVID lockdown, the air quality improved significantly, it is proof that clean transportation can lead to a clean environment, cleaner air. It is time for MOBILITY 2.0 – to reinvent the mobility to live in harmony with nature. PRANA is such a transformation to Mobility 2.0. It is sleek, stylish, safe, and fun to ride.

The technology of energy production improved with technology improvement, now wind energy and solar energy products are very common. The energy itself can be transported using existing GRID and technology. We also have the ability to produce solar energy at homes and offices resulting off-grid approach. Similarly, the energy storage technology (Batteries) will be improved with new technologies to solid-state capacitors where the raw materials are abundant everywhere. It is also an opportunity for employment creation in the new technology field.

SVM PRANA is an all-electric motorcycle that is stunning in style, performance, and convenience of charge anywhere with a range more than sufficient for the 80% of the users. In addition to appearance, PRANA offers the performance, unlike any ICE engine motorcycle. 0-60 under 4 seconds.

The user who had experienced PRANA said, PRANA is so fast and so smooth to ride, never experienced such power in my high-end motorcycle electric Vehicle.

Whereas PRANA’s can be charged from Solar or wind produced power and runs efficiently and emits no pollution. In addition, also state the fact that Indian states have excessive power production from wind and solar. TN has 15000MW excess power from wind.  Using electricity as a fuel offers some advantages not available in conventional IC engine vehicles. Because electric motors of Prana react quickly and are very responsive and have very good torque.  PRANA often more digitally connected than conventional vehicles, with 15amps charging at your home or apartment or even at the office.    Just like your smartphone, you can plug in your PRANA when you get home and have it ready for you to use the next morning.  Since the electric grid is available almost anywhere, there are a variety of options for charging: at home, at work or on the road. By charging often, you may never need to go to a gas station again!  But PRANAs provide more than just individual benefits.  PRANAs can help India have a greater diversity of fuel choices available for transportation.  India used nearly 1,810,765‬ barrels of crude oil last year, two-thirds of which went towards transportation.  Our reliance on petroleum makes us vulnerable to price spikes and supply disruptions. EVs help reduces this threat because almost all Indian electricity is produced from domestic renewable sources.   PRANAs can also reduce the emissions that contribute to climate change and smog, improving public health and reducing ecological damage. Charging your PRANA on renewable energy such as solar or wind minimizes these emissions even more.  Prana’s true cost of ownership is less than of them comparable ICE vehicles. Check out for yourself at https://www.srivarumotors.com/product/   

Behind The Scenes Of An EV: What Goes Into Designing An Electric Motorcycle?

Electric bikes are slim, sleek and sensational – but there’s a lot more that goes into their design for instance. The ideal electric bike in India is usually powered by a BLDC motor and gets its power from a battery pack. These battery packs are nothing but the heart and soul of the best electric bikes in India; in order to further understand the ergonomics of an electric bike, you need to understand the importance of this battery pack. 

When we talk about the quality of the battery pack, we need to address how it is being manufactured and also know more about how it is being distributed. An important point to note is that the performance of the battery hugely depends on the chemical makeup and the mode in which it was manufactured. So you need to make an informed choice by looking into the power source of the bike you’ve shortlisted.

After the quality and consistency of the cell are assured, the next most important thing is the capacity of the battery, since this is what impacts the range of the vehicle directly. An ideal battery pack should retain its capacity between 90-95% on each and every charge, which basically means that you can ride a solid 200 kilometres before running out of charge.

Ultimately, when designing an electric bike, a balance has to be struck between your expectations, the rider’s experience, and the stability of the bike. In the current scenario, the best and the most simple way is to think progressively towards sustainability for the world to become a better place to live in.

For more information: Electric Bikes in Bangalore.

How Are EVs Changing The World For The Better?

Climate change is no longer a ‘choice’ for everyone in this world – it is already happening on a global scale. According to the latest study, an average passenger vehicle releases 4.6 metric tonnes of carbon dioxide per year, emissions that directly impact climate change. In countries as massive as India, since the density of the population is so large, we can easily assume that there is one car per family. Top countries all around the world (such as the US, Australia and China) still use liquid fuels for transportation, but electric vehicle technology has started coming into force. The electric bike in India is relatively new, but is making a revolution of its own! 

The Indian Scenario:

In the Indian market, the buyer has a different mindset. While the crowd prefers petrol-fueled vehicles at the present, millennials want a sustainable option as climate change is a factor that affects them the most (since they have grown up experiencing it). Since this audience wants a better world and cleaner environment, they usually will not have second thoughts about investing in an electric vehicle. A millennial can do a simple internet search for the best electric bike in India or the best electric scooter in India – if the price is right and it matches their performance expectations, they will often buy it! 

In addition, the Government has made it their mission to reduce fuel dependency in the coming years by announcing several initiatives regarding ICE two and three-wheeler vehicles as well as reducing GST. By 2025, India is looking at a cleaner and greener country! 

The Global Scenario:

A growing number of countries around the world (including superpowers like the US and China) have created targets for their electric vehicle sales. China estimates that over 40% of the vehicles will be powered by electric technology by the year 2025 – along with Norway, it leads the pack in terms of EV sales. In China, over 6,00,000 electric vehicles were sold in the year 2017. Global car companies like Volkswagen have invested around $10 billion towards manufacturing 1.5 million electric cars by 2025. Ultimately, EVs are not only changing the world, but they are making it a better place to live in!