What is mobility 2.0 & where it is heading to?

Prana = Mobility 2.0 for personal commute 

Mobility 2.0 can be defined as the movement of individuals, families, households, or other categories of people within or between social strata in a society using non-fossil Commute. SRIVARU Motors Pvt Ltd (SVM) has reignited the action in developing electric transportation and clearly focusing on Premium segment Commutes. The aim of SVM is to achieve widespread adoption of electric vehicles in Major Indian cities to reach a target where travel by electric vehicles makes up 30% of total urban travel by 2030. 

Simply definition on Transition

Transformation of the automotive industry 

Electrification plays a significant role in a country like India, by 2030, Mobility 2.0 could prompt electric vehicles holding a significant share up to 50% of new vehicle sales in a breakthrough scenario globally. If India experiences a similar momentum, it will significantly impact manufacturers across the automotive value chain. However, after the initial announcement for the adoption of 100% electric vehicles by 2030, India has already rolled back this audacious goal under intense lobbying by automotive component sectors. We think it is mainly due to fear of change. Concepts of shared mobility are emerging through cab aggregators, use of electric motorcycles, rickshaws, and electric buses. However, IoT based interconnectivity and autonomous driving are currently far off concepts on India’s Mobility 2.0 horizon. 

Sales and market shares – Globally 

In 2017, global sales of electric vehicles crossed the threshold limit of 1 million units (1.1 million). The sales growth of EV was slow in 2016 when compared to 2015 but picked up a pace in 2017, registering a year-on-year increase of 54% (compared with 38% in 2016). The below graph reveals the same  Mobility 2.0 is leading to in-vehicle commuting assistance for EV mobility, enabling more reliable and energy-efficient electric-mobility. To have a higher impact, Mobility 2.0 adopts a strategic paradigm to address the main concern of urban EV mobility, i.e, Range anxiety while making driving much easier. Remember the city driving with mobility 1.0 vehicles gear shifting is a tedious process. SVM’s PRANA makes the concept of the clutch, gear a thing of the previous generation.  

Key Drivers for Mobility 2.0 as follows 

  • Awareness of vehicle pollution | Making customers demanding better vehicle 
  • Need for upgraded driving experience and better safety standards 
  • Regulations and incentives 
  • Technology 
  • Infrastructure 
  • Customer demand                     

The infrastructure such as charging, battery swapping, inductive roads and IoT connected parking slots for EVs is the next set of growth driver for this industry. With address of some of the above and growing environmental concern among the millennial is definitely going to give a fillip to customer demand. All of the above drivers of mobility 2.0 create definite spaces or niches for entrepreneurs to innovate on and develop new business models.


Demise of Mobility 1.0 

Electric vehicles are not a new phenomenon, as they first appeared in the mid-19th century. In fact, an electric vehicle held the vehicular land speed record until around 90’s. However, the high cost, low top speed, and short range of battery vehicles, compared to later IC engine vehicles, led to a worldwide decline in their use; although electric vehicles have continued to be used in the form of electric trains and other niche uses. After years outside the limelight, there was a renaissance of sorts brought by the energy crises of the 1970s and 1980s, due to the perception that electric cars are insulated from the fluctuations of the hydrocarbon energy market. Throughout the 90s, interest in electric cars again waned as customer preferences shifted to big bulky SUVs which were gas guzzlers, though affordable to operate, thanks to lower gasoline prices. It was only with the emergence of TESLA in 2004, and introduction of their earlier models in 2008, brought EVs back into mainstream. The set of reasons are presented in graphic below. 

  Considering the entire value chain of Mobility 2.0 including renewable energy generation and distribution, recharging, battery and components, and Electric Vehicles sales, a World Bank study indicates a total value chain greater than $250 billion worldwide. If this is done, then Mobility 2.0 can play a vital role beyond the MDG development framework. Question remains how to inspire the next generation of business leaders to adopt even more ambitious sustainability goals and of course how do we give Mobility innovators and entrepreneurs the best chance of success. Energy storage for electricity will go through huge innovation which intern means better everyone and earth. 

                                              Trends in Mobility 2.0 

                     Globally Rising Adaption of Electric Vehicles 

PRANA’s – and employment

Electric Vehicles as a product and EV as an industry needs new knowledge and new skills. They represent a fundamental change in approach in job structure. Employment growth is expected in most occupations in the electric vehicle industry in the next few years, according to a study, employment growth is expected in manufacturing industries and the domestic energy sector as the need for batteries and charging stations increase. New types of automobile manufacturing jobs will also be created; however, many of these jobs will be filled by current manufacturing employees or those that were displaced by recent downsizing of the automobile manufacturing industry. 

In line with the growing adoption of electric vehicles, Our Country is expected to have 30% of the vehicles on its roads to be electric or hybrid electric vehicles by 2030. Currently, India has a population of 23 crore I.C vehicles. One-third of the vehicles by 2030 could amount to about 10 crore vehicles. 

The increasing vehicle population means a huge ecosystem of Original Equipment Manufacturers and component companies. Electric mobility can thus create millions of local, green, and highly skilled jobs. 

SVM has committed creating around 1 lakh direct job opportunities, for every direct job, there will likely be five indirect jobs in the society – this takes the number of total employments by SVM to about 5 lakhs by 2030. This employment scheme is not only for the Fresh or Experienced graduates but also for the Honorable EX Servicemen of our Indian Army. 

Various Fields and their direct and indirect opportunities as follow: 

Scientific Research 

Need: To improve the performance of Electric Vehicles especially by improving battery, recharging technology, and materials. Even the energy storage technology has a lot of opportunities to improve from Li-ion battery to a continuous energy source with a small amount of refuel. We don’t know what this technology will be – it is for our scientists and future engineers to invent. We will standby and support them in every way.  

Knowledge / Skill Focus: Chemistry, and Material Sciences, Physics, Quantum Physics  

People on-demand: 

o   Physicist, Quantum Physicists, Chemical, Materials engineers 

Design and Development 

Need: To design, test, and integrate components such as engines, batteries, generators, and electric motors 

Knowledge / Skill Focus: Engineering, Chemical Engineering, Software, Industrial Design 

People on-demand: 

o Engineers – Mechanical, Electrical, Electronics, Chemical, Material, Software developers – application, etc., 


Need: To manage specialized manufacturing processes including machine tool operations and assembly. 

Knowledge / Skill Focus: Machine Design, Industrial Production Design 

People on-demand: 

o   Electrical and electronic equipment assemblers 

o   Electromechanical equipment assemblers 

o   Engine and other machine assemblers 

o   Team assemblers 

o   CNC machine tool operators, metal and plastic 

o   Machinists 

o   Industrial production managers 

Exarmy personals 


Need: To repair electric vehicles, and install electric vehicle components 

Knowledge / Skill Focus: Electrical System, Battery Systems 

People on-demand: 

o   Mechanics, Technicians. 

PRANAs are sure going change the reliability of the vehicle in many folds, how it is going to enable the mechanics to do more servicing (up to 80%) of the problem and distribute the job opportunity. 


Need: To set up and maintain charging stations, lay powerlines, and establishing grid connectivity 

Knowledge / Skill Focus: Electrical power-line installation and maintenance 

People on-demand: 

o   Powerline installers and repairers, Electricians. 

Sales and Service: 

Need: Customer care, interpersonal skills, mechanical knowledge 

Knowledge / Skill Focus: Customer interaction knowledge, core language skills, trainable mechanical knowledge 

People on-demand: 

o   Mechanics, Technicians. 

PRANAs will be mass-customized, centrally sold and services distributed way to optimize the experience of the customer and the cost. It is going to enable the mechanics to do more servicing at OEM/authorized service center level and distribute the job opportunity. 


Need: To set up and maintain charging stations, lay powerlines, and establishing grid connectivity, mobile connectivity.  

Knowledge / Skill Focus: Electrical power-line installation and maintenance 

People on-demand: 

o   Powerline installers and repairers, Electricians. 

Electric vehicle | Elements of Nature

Quote: If you live in harmony with nature you will never be poor


For Centuries India has been a land of people who lived in complete cohesive with-it nature. Evidence is abundant in the oldest civilization to modern-day celebrations – nature worshiping. There are many celebrations in all regions of India which worships nature. People lived off of the produce from nature not consuming nature itself. Therefore, the resources are abundant, environment sustained, preserved and people had healthier life.

Transportation modernization with an internal combustion engine (ICE) was a necessary step 100 years ago to increase speed and technology development. But it consumed foil fuel, even transportation of fuel itself consumed a lot of fuel and produced immense pollution and poor health

During COVID lockdown, the air quality improved significantly, it is proof that clean transportation can lead to a clean environment, cleaner air. It is time for MOBILITY 2.0 – to reinvent the mobility to live in harmony with nature. PRANA is such a transformation to Mobility 2.0. It is sleek, stylish, safe, and fun to ride.

The technology of energy production improved with technology improvement, now wind energy and solar energy products are very common. The energy itself can be transported using existing GRID and technology. We also have the ability to produce solar energy at homes and offices resulting off-grid approach. Similarly, the energy storage technology (Batteries) will be improved with new technologies to solid-state capacitors where the raw materials are abundant everywhere. It is also an opportunity for employment creation in the new technology field.

SVM PRANA is an all-electric motorcycle that is stunning in style, performance, and convenience of charge anywhere with a range more than sufficient for the 80% of the users. In addition to appearance, PRANA offers the performance, unlike any ICE engine motorcycle. 0-60 under 4 seconds.

The user who had experienced PRANA said, PRANA is so fast and so smooth to ride, never experienced such power in my high-end motorcycle electric Vehicle.

Whereas PRANA’s can be charged from Solar or wind produced power and runs efficiently and emits no pollution. In addition, also state the fact that Indian states have excessive power production from wind and solar. TN has 15000MW excess power from wind.  Using electricity as a fuel offers some advantages not available in conventional IC engine vehicles. Because electric motors of Prana react quickly and are very responsive and have very good torque.  PRANA often more digitally connected than conventional vehicles, with 15amps charging at your home or apartment or even at the office.    Just like your smartphone, you can plug in your PRANA when you get home and have it ready for you to use the next morning.  Since the electric grid is available almost anywhere, there are a variety of options for charging: at home, at work or on the road. By charging often, you may never need to go to a gas station again!  But PRANAs provide more than just individual benefits.  PRANAs can help India have a greater diversity of fuel choices available for transportation.  India used nearly 1,810,765‬ barrels of crude oil last year, two-thirds of which went towards transportation.  Our reliance on petroleum makes us vulnerable to price spikes and supply disruptions. EVs help reduces this threat because almost all Indian electricity is produced from domestic renewable sources.   PRANAs can also reduce the emissions that contribute to climate change and smog, improving public health and reducing ecological damage. Charging your PRANA on renewable energy such as solar or wind minimizes these emissions even more.  Prana’s true cost of ownership is less than of them comparable ICE vehicles. Check out for yourself at https://www.srivarumotors.com/product/